Lightfield creative production
We made creator-led UGC for Lightfield's AI-native CRM. Instead of opening with a feature list, the videos start with sales problems people already recognize: cold outreach, legacy tools, and the pressure to keep up with faster-moving teams.
The five finished videos are in our Creative Hub. Matt Serna, Lightfield's Head of Growth, shares his take on the work below.
Published creative
5 UGC videos
Audience
Sales teams
Format
Creator-led video
The problem
Lightfield captures customer interactions and turns them into useful context for sales teams. That is a lot to ask a short video to explain. The creative needed an entry point a seller could understand before the product detail arrived.
The call
Lead with the work sales teams already know.
The published videos take different routes into the same product: a direct callout to HubSpot and Salesforce users, the drag of cold outreach, a practical workflow tip, and a sharper contrast with legacy CRM infrastructure. Each angle gives the creator a concrete place to start.
Inside the creative
'If you're using HubSpot or Salesforce' speaks directly to teams already living in a CRM. No category lecture needed.
'Doing cold outreach sucks' opens on a familiar sales problem before it asks the viewer to care about a different tool.
'This is the top hack I learned' uses a practical sales-workflow setup instead of a feature-first product pitch.
Two more videos frame the choice around fast-moving startups and legacy CRM infrastructure. The product story stays tied to how a sales team works.
From the client
“Knight Vision's UGC creators have been phenomenal partners for us. They take a complex technical product and communicate how it helps our audience in a way that consistently drives high engagement and conversions.”
TL;DR
The five videos show how each hook earns attention before the product explanation begins.
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