The problem
Marketing leadership without a hire.
BoomPop needed senior marketing leadership without adding a full-time hire. Blake Hudelson brought us in to run marketing alongside sales through Q1 and Q2 2026.
BoomPop x Knight Vision · Q1–Q2 2026
BoomPop case study
We ran BoomPop's marketing alongside sales in Q1 and Q2 2026 and delivered 50+ creator-led videos. Meta drove 27% of April SQOs on 14% of spend, while organic social generated 30+ MQLs.
SQOs
27%
Meta spend share
14%
MQLs and SQLs
2026 highs
Organic MQLs
30+
Sales cycle
22 days
Creator-led videos
50+
The call
Focus spend on faster-closing buyers.
We rebuilt paid media around small and mid-sized businesses with the shortest sales cycles. The plan worked backward from BoomPop's 22-day sales cycle, with 50+ creator-led videos to test across paid social.
Inside the work
Paid and creative, built together.
Rebuild paid media
We rebuilt paid media across channels and ran marketing alongside the sales team.
Prioritize faster-closing buyers
We focused spend on small and mid-sized businesses. Buyers included office managers, HR leads, executive assistants, and people teams.
Plan around 22 days
We worked backward from BoomPop's 22-day sales cycle to plan for opportunities within the quarter.
Deliver 50+ videos
We produced creator-led videos for the team to test across paid social.
Blake on working with Julia
“You're the only marketing person I recommend now 😊”
TL;DR
Results in the board deck.
- About 3.5 weeks after launch, Meta accounted for 27% of April SQOs on 14% of spend. Over the following two weeks, BoomPop recorded its highest weekly MQL and SQL volumes of 2026.
- Organic social generated 30+ MQLs after recording no MQLs or SQOs earlier in the year. BoomPop included the results in its board deck and discussed them with the board.
- We handed over a stable marketing engine for BoomPop's next phase. Navan later acquired BoomPop.
Congratulations to Blake and the BoomPop team on joining Navan.
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